Suffian to Ismail Bin Ali - on Radio Tone and Delivery, Opportunities for Malay personalities on the radio
Item
name
Suffian to Ismail Bin Ali - on Radio Tone and Delivery, Opportunities for Malay personalities on the radio
alternateName
Suffian to Ismail Bin Ali - on Radio Tone and Delivery, Opportunities for Malay personalities on the radio
description
Suffian writes to Simail Bin Ali about what is considered an acceptable broadcast tone for British audiences. He notes that British audiences prefer a calm and collected tone for their broadcasts. However he claims that since these Radio Malaya broadcasts are intended for Malay audiences it might be better the tone matches the preferences of those audiences, which is closer to the French or American style of broadcasting (urgent and declamatory). He also notes that Malays are not often trusted to appear on the air or take charge of their own broadcasts. He notes that in Chinese and Japanese occupied areas Malays are employed and are more effective broadcasters for Malaysian audiences. He says this matches the general sentiment of the Malayan population in British Malaya, and that unless something is changed, they will continue to prefer other stations.
dateCreated
1944-10-17
isRelatedTo
BBC Folder E1 1063 B Cover Page (Item Designation BBC_500)
material
Telegraph
creator
recipient
collection
Identifier
BBC00107
identifier
E1 1063 B
Title
Suffian to Ismail Bin Ali - on Radio Tone and Delivery, Opportunities for Malay personalities on the radio
